A unique customer journey from first touch with sales, then build, through to a host of relevant services like charter, brokerage, aftersales, crew and maintenance, allows Oyster to control and maintain the highest standards at every touchpoint. They even organise and run their own events, including the prestigious Oyster World Rally.
Oyster Yachts was started in 1973 by Sir Richard Matthews and his vision for a 34ft, cruiser-racer called UFO2 designed by Don Pye of Holman and Pye and built by local boatbuilders Landamores in Wroxham, Norfolk. This mould-breaking design was to lay the foundations for 50 years of success. The first Oyster branded yacht was the Oyster 37 and by 1980, Matthews introduced the Oyster HP46. This yacht featured Oyster’s pioneering deck saloon, a signature feature on all Oyster Yachts to come.
Combining build quality and interior features that made Oyster Yachts synonymous with long-distance bluewater cruising, the range extended to include the Oyster 406, 435, 53 and 55. Working with yacht designer Stephen Jones, Matthews kept to his racing routes and also launched a performance range in the Oyster SJ35, SJ 41 and SJ43, which went on to win several high-profile races.
1984 saw Oyster set up its highly successful Oyster Brokerage to meet the demand of boat owners wanting to upgrade to new models. Today Oyster Brokerage still helps hundreds of owners to buy and sell their Oysters. With Oyster Yachts being sold and sailed worldwide, the company won its first Queens Award for Export in 1990.
In 1999, Oyster commissioned naval architect Rob Humphreys to design the Oyster 56. This winning relationship continues today, with the Oyster 56 becoming the most successful model, with over 75 hulls sold. Rob Humphreys and his team, now headed by his son Tom, have since designed 17 models, including the Oyster 46, 54, 575, 655 and 72.
The largest Oyster in the current fleet, the Oyster 885, was launched in 2010 and along with the Oyster 625, was the first to feature Oyster's signature seascape windows. Now making Oyster Yachts instantly recognisable, this supported the integration of several innovative and technologically advanced exterior and interior design features, which make Oyster's so practical for long-distance blue water cruising.
Always looking to develop the company, Oyster's expansion saw an increase in skilled British craftspeople and the introduction of manufacturing facilities at Hythe in 2021, the birthplace of Oyster's new 495. Already established as one of the company's most successful models, the Oyster 495 has just won the 2023 European Yacht of the Year award.
Other developments revealed first in the Oyster 885 and 675 include twin rudders, plumb bow, sleek tinted wrap-around deck saloon windows, protected cockpit and flush decks. In addition, internally, new technology has been introduced to give owners the ‘as good as home’ feeling, including Oyster’s connectivity, IT and control systems, including ‘Oyster Command’, now standard on all models enabling users to control and monitor systems on board, from anywhere on the yacht including mobile tablets.
Oyster Yachts grew its success through innovation within the industry, building the "Oyster family" reputation. The company took the lead in organising worldwide events for its owners, including the first Caribbean Regatta in Antigua in 2001 and the Palma Regatta in 2002. These events continue to this day. To celebrate its 40thanniversary in 2013, Oyster came up with the innovative idea of the Oyster World Rally, a fully supported 18-month circumnavigation of the world, exclusively for Oyster yachts.
Proved to be a massive success for existing and aspiring Oyster owners, subsequent rallies were run in 2017 and 2022. The conclusion of the 2022/23 Oyster World Rally will take place in Antigua this April and will also see the 100th Oyster to circumnavigate the world, crossing the finish line. Future Oyster World Rallies will take place in 2024/25 and 2026/27.
Always with an eye to meeting and exceeding its customers' needs, Oyster has also pioneered new ways to bring its highly exclusive yachts to market. In addition to attending leading international boat shows, the company has set up mutually beneficial collaborations with other UHNW companies and associations. Recent years have seen an emphasis on private viewings, exclusive opportunities to try, see and sail at round-the-world launch tours, and industry-leading use of digital and video assets to demonstrate Oyster's range and performance to potential buyers anywhere in the world.
Oyster's success comes from all the strands within its DNA - from the initial designs for award-winning go-anywhere bluewater sailing yachts, to the highly skilled and dedicated craftspeople and its forward-looking management team. In 2018, the company was acquired by Richard Hadida and is now headed by CEO Ashley Highfield.
"Oyster's achievements in 50 years are too numerous to mention. But one thing is certain, our reputation is built as much on our quality of build as it is on special memories and life-changing experiences our owners have enjoyed over the last half-century," comments Richard Hadida, Owner and Chairman of Oyster Yachts.