Privacy Policy

Oyster Yachts Privacy Policy

We are Oyster Yachts Limited of Saxon Wharf, Lower York Street, Southampton, Hampshire, SO14 5QF, United Kingdom.

At Oyster we take your privacy seriously.

Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use and share your personal information. It also explains your rights in relation to your personal information and how to contact us or supervisory authorities in the event you have a complaint.

Personal information we collect about you

We may collect and use the following personal information about you:

  • your name and contact information, including email address and telephone number
  • your preferences relating to our products and services
  • information about how you use our website

How and why we use your personal information

The table below explains what we use (process) your personal information for and our reasons for doing so:

What we use your personal information for Our reasons
To provide products and services to you: - in connection with our pre-sales functions, - in connection with arranging sales; - and to provide maintenance services For the performance of our contract with you or to take steps at your request before entering into a contract
To provide you with post-sales customer services eg. to provide you with safety information For the performance of our contract with you To comply with our legal and regulatory obligations
Updating and enhancing customer records For the performance of our contract with you or to take steps at your request before entering into a contract. To comply with our legal and regulatory obligations. For our legitimate interests or those of a third party, eg making sure that we can keep in touch with our customers about existing orders and new products
To deliver relevant website content and advertisements to you (including remarketing) and measure or understand the effectiveness of the advertising we serve to you Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
Marketing our services to: – existing and former customers; – potential customers who have previously expressed an interest in our services; and – potential customers with whom we have had no previous dealings. For our legitimate interests, ie to promote our business to existing, former and potential customers
Remarketing and targeted advertising using cookies to track individuals across different platforms which may use cookies to set preference based marketing notifications For our legitimate interests to promote our business to existing, former and potential customers

Promotional communications

We may use your personal information to send you updates (by email, text message, telephone or post) about our products and services, including exclusive offers and promotions. We use cookies which have the functionality to track visitors to our website which can be used to selective target relevant adverts whilst on other websites. Details of this can be found in our Cookie Policy

We have a legitimate interest in processing your personal information for promotional purposes (see above ‘How and why we use your personal information’). This means we do not usually need your consent to send you promotional communications. However, where consent is needed, we will ask for this consent separately and clearly.

You can request that we stop sending you marketing communications at any time by clicking on ‘manage your preferences’ in our emails and selecting unsubscribe.

Who we share your personal information with

We routinely share personal information with:

  • companies within the Oyster Yachts group;
  • other third parties we use to help us run our business, eg marketing agencies or website hosts; and
  • our banks.

We only allow our service providers to handle your personal information if we are satisfied they take appropriate measures to protect your personal information. We may disclose and exchange information with auditors, law enforcement agencies and regulatory bodies.

We may also need to share some personal information with other parties, such as potential buyers of some or all of our business or during a re-structuring. The recipient of the information will be bound by confidentiality obligations.

Where your personal information is held

Information may be held at our offices and those of our third party agencies, service providers, representatives and agents as described above (see above: ‘Who we share your personal information with’). Some of these third parties may be based outside the UK. For more information, including on how we safeguard your personal information when this occurs, see below: ‘Transferring your personal information out of the UK and EEA’.

How long your personal information will be kept

We will keep your personal information for as long as we reasonably require it to enable us:

  • to respond to any questions, complaints or claims made by you or on your behalf;
  • to show that we treated you fairly; and
  • to keep records required by law.

Transferring your personal information out of the UK and EEA

To deliver services to you, it is sometimes necessary for us to share your personal information outside the UK and/or European Economic Area (EEA), eg:

  • with our service providers located outside the UK/EEA;
  • if you are based outside the UK/EEA;
  • where there is an international dimension to the services we are providing to you.

These transfers are subject to special rules under European and UK data protection law which we will comply with. If you would like further information about data transferred outside the UK or EEA, please contact us (see ‘How to contact us’ below).

Your rights

You have the following rights, which you can exercise free of charge:

  • the right to request and to be provided with a copy of your personal information (the right of access)
  • the right to require us to correct any mistakes in your personal information (rectification)
  • the right to ask us to delete personal information in certain situations
  • the right to require us to restrict processing of your personal information—in certain circumstances, eg if you contest the accuracy of the data
  • the right to receive certain information provided to us in a structure format (in some circumstance)
  • the right to object to personal information being processed for direct marketing (including profiling); and in certain other situations to our continued processing of your personal information
  • The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you

For further information on each of those rights, including the circumstances in which they apply, please contact us or see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals’ rights under the General Data Protection Regulation.

If you would like to exercise any of those rights, please email, call or write to us providing us with sufficient information to identify you, and details of the rights you want to exercise.

Keeping your personal information secure

We have appropriate security measures to prevent personal information from being accidentally lost, or used or accessed unlawfully. We limit access to your personal information to those who have a genuine business need to access it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

How to complain

We hope that we can resolve any query or concern you may raise about our use of your information. so please contact us if you have any questions or concerns. 

You also have the right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner who may be contacted at


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Changes to this privacy policy

This privacy notice was published on 8th September 2020. We may change this privacy notice from time to time—when we do we will inform you via our website.

How to contact us

Please contact us by e-mail [email protected] if you have any questions about this privacy policy or the information we hold about you or to exercise your rights with regards to your personal data.