The 805 was designed in collaboration with longtime partner Humphreys Yacht Design to fit between the brand’s existing 745 and 885 Series II models. But the new launch’s innovative design show how Oyster plans to evolve.
The newest model comes at a good time for Oyster, an aspirational brand among round-the-world sailors. In 2018, U.K. entrepreneur Richard Hadida acquired Oyster, which was in the midst of severe financial difficulties. The brand is now enjoying record sales “in what is a very challenging environment globally,” said CEO Ashley Highfield at the event. Oyster’s “tried and tested DNA” and strong brand loyalty among owners, noted Highfield, were primary reasons for the uptick in sales. That has prompted more creative designs, he added, with the 805 being an example of how the line will evolve.
Oyster also used the London event to name former Rolls-Royce CEO Torsten Müller-Ötvös as its strategic advisor. Known for transforming the luxury Rolls marque into a modern tour de force in the automotive world, Müller-Ötvös will help with Oyster’s brand positioning and global reach.
“Richard and I met a long time ago before we even talked about my joining, and I always enjoyed his passion to move Oyster forward,” Müller-Ötvös tells Robb Report. “Oyster is very similar to what Rolls-Royce is all about with its relentless striving for perfection.” At the docks, the yard showcased its flagship 885 to demonstrate Oyster build capabilities.
But the event was really about Oyster’s future. Highfield said the first Oyster 805 is expected to be delivered in 2027. Standout details include the 80-foot yacht’s twin-access swim platform that features the brand’s largest space for tender docking, watersports, and guest relaxation.
Owners can also choose between a standard keel with 11.2 feet of draft, or a shortened 8.75-foot keel. The shorter keel allows the yacht to reach more remote anchorages, get close to shore, and, notes Highfield, “meets the Mediterranean’s seagrass regulations” for eco-friendliness.
The cockpit has differentiators like a dining table that converts into a large daybed. It’s shaded by a solar hardtop that generates three kilowatts—solar power is a feature that Oyster is making available across its entire range. New “wing” seats integrated into the coaming (vertical exterior surface) provide improved visibility at the helm. Three seascape windows and larger hull ports allow natural light into the four guest cabins, including the largest owner’s cabin ever seen on an Oyster below 100 feet. In a first, ultra-thin marble was installed in all guest heads.
The biggest evolution from Oyster’s previous models, however, is the flexibility of the interior arrangement. Owners can choose how they wish to configure the cabins, “which means every boat will be slightly different,” says Stephen Parkinson, Oyster’s sales director. “We can remove the bulkheads and turn the fourth cabin into a lower seating area that’s totally open to the boat or configure it as a private library, gym or cozy snug.”
Owners will also have an option to keep this area open plan by day and turn it into a cabin at night, thanks to a concealed door. The already generous full-beam primary suite can also be enlarged by taking over one of the guest cabins and converting it into a private owner’s office.
“In my understanding of luxury, we won’t see any off-the-shelf designs in five to 10 years,” Müller-Ötvös tells Robb Report. “Clients want to build their own dreams and to commission something that carries their own story, and that is super important for the future.”
