Social Media Manager


SUZ54831 recruitment

Built on the foundation of over 20 million blue-water sailing miles and 75 circumnavigations, we pride ourselves on putting people first. As a growing business, we enabled our employees to take ownership of their work and to be the best at what they do. Are you passionate about taking responsibility and having the ability to make a difference? Do you think outside the box and enjoy tackling challenges with colleagues alongside you?

If so, Oyster Yachts is seeking an experienced Social Media Manager to join the team and create outstanding social marketing campaigns to drive awareness, engagement and push the boundaries of what’s possible in the social landscape.


The Contract:

Permanent, Based in Central London with frequent travel to Southampton

Full time – 40 hours per week


The Role:

An experienced and ambitious Social Media Manager with proven ability to develop and execute industry-leading international paid, owned and earned social media activity. Adept in community management, engaging channel activity and co-ordination of a compelling content calendar that encourages followers, brand advocacy and customer loyalty. This role will report into the Digital Marketing Manager and will be accountable for creating awareness, brand consideration and cultivating customer loyalty that leads to a new yacht, brokerage and charter sales.


Main Responsibilities:

Social media channel strategy – Devise, plan and optimise timely, relevant social activity across Oyster Yachts social channels – Facebook; Twitter; Instagram; Linkedin; YouTube, Email marketing campaigns. Manage the relationship with social media networks, implementing best practise and platform innovation where appropriate. Work closely with the Digital Marketing Manager to optimise user journeys from social to website.

Community management – Maintain rich and engaging conversations appropriate to the channel and audience. Develop and expand community and influencer outreach efforts. Constantly looking for ways to cultivate our community, build relationships with owners and influencers to encourage advocacy. Engage in dialogue with owners, encourage advocacy and word of mouth. Generate cross channel conversation and promotion. Monitor and manage efforts to build online reviews and reputation.

Content calendar – Develop and maintain Oyster’s social media content calendar, including creative briefs and copywriting. Manage the development and implementation of seasonal strategies, campaigns and amplification of earned content to generate new customer attraction, acquisition and retention, while increasing customer lifetime value. Collaborate with business functions (Sales; Brokerage; Charter) to develop relevant, engaging content topics and schedule for timely targeted amplification. Oversee design and copywriting of campaigns and promotions (i.e. campaign assets; Facebook timeline cover; profile pic; ads; promotions; landing pages; etc.).

Social listening and optimisation – monitor, measure and analyse social media performance. Produce regular reporting on community engagement, sentiments and social media metrics to highlight ROI and insights which inform strategy and further content optimise. Set targets across paid, owned and earned media to increase brand awareness and engagement in the market.

Project management – ongoing management of Oyster’s always on social conversation, content creation, timely set up of posts, delegation and management of campaigns from start to completion while maintaining a focus on KPIs.


What would success look like…

  • Increased social following, content encouraging engagement and sales leads
  • Social content driving unique visitors to the website
  • A proactive content calendar delivering targeted owned and earned content
  • Timely and appropriate community management, positive customer dialogue and increased brand advocacy


The Person:

  • A minimum of 3 years experience in leading similar social media roles
  • Previous experience of managing and moderating a sizable social media community
  • Highly knowledgeable in the principles of “Search and Social.”
  • Excellent technical understanding and ability to engage new tools quickly
  • Demonstrates winning social customer service techniques – empathy, patience, advocacy and conflict resolution Capable of innovating Oyster’s social media practices and taking them to the next level
  • Ability to identify potential negative or crises and apply conflict resolution principles to mitigate issues
  • Proven experience within a B2C customer facing/customer service role
  • Proven experience managing social media planning and listening tools
  • Exceptional interpersonal and communication skills, both written and verbal
  • Speed and accuracy with attention to detail
  • Highly self-motivated and proactive with ability to work both with minimal supervision and as part of a team environment
  • Organised with strong planning, project management and analytical skills
  • Knowledge and passion of the marine industry
  • Knowledge of creative design processes
  • A real team player with strong people skills and the ability to quickly forge a great working relationship
  • Proactive, enthusiastic, self-confident and self-motivated.


Key role competencies

Brilliant writing skills Communications Creativity Customer care Making connections Agility Analysis of quantifiable metrics

Tactics and execution

Optimising content and technology


Resilience and drive

Efficient and organised


If you are interested in applying for this role, please contact our HR department at [email protected]