Built on the foundation of over 20 million blue water sailing miles and 75 circumnavigations, we pride ourselves on putting people first. As a growing business, we enable our employees to take ownership of their work and to be the best at what they do. Are you passionate about taking responsibility and having the ability to make a difference? Do you think outside the box and enjoy tackling challenges with colleagues alongside you?
If so, Oyster Yachts has an enthralling opportunity and is seeking an experienced Senior Digital Marketing Manager to join the team and create outstanding digital marketing campaigns to drive awareness, engagement and push the boundaries of what’s possible in the digital landscape.
Permanent, Based in Central London with frequent travel to Southampton
Full time – 40 hours per week
An experienced and ambitious Digital Marketing Manager with extensive ability to maximise the performance of organic and paid digital marketing activity. Adept in creating innovative integrated digital marketing strategies that result increased brand awareness, audience engagement, enquiries and brand advocacy. This role will report into the Marketing Director and is accountable for industry leading, international digital marketing initiatives, that deliver an uplift in new yacht, brokerage and charter sales leads.
Digital ecosystem strategy– devise, plan and optimise a fully integrated digital marketing ecosystem that creates visibility, international engagement, advocacy and generates sales leads. Measure performance and apply insights to optimise digital ecosystem.
Digital marketing – plan and set-up integrated planning and execution of organic and paid digital marketing campaigns. Measure and optimise performance to maximise international engagement, encourage unique visits to owned content and channels, capture audience data in the CRM and maximise CTR to generate leads.
Website – own and maintain a programme of continual content enhancement, link building, integration with CRM and content optimisation to maximise visibility and SEO performance. Manage, inform and create content to ensure relevance, engagement, rich user experience that inspires users and stimulates interest in Oyster Yachts.
Social – In collaboration with the Social Marketing Manager create and execute the social media strategy for customer acquisition and advocacy across all social media platforms. Inform and oversee social strategies and their implementation, organic and paid targeting campaigns to increase following, performance, likes, reamplification and advocacy.
Digital optimisation – apply a robust data and insight methodology to inform digital strategy; investment; activity set-up; performance; tracking; attribution; automation; optimisation and post-campaign analysis reporting.
Financial management – inform, manage and own annual digital marketing budgets and investment to fulfil a programme of activity that maximises year on year ROI, increases unique visitors across the Oyster Yachts digital ecosystem.
What would success look like…
Key role competencies
Judgement and analytical thinking
Skilled with tech tools and platforms (especially free tools)
Analysis of quantifiable metrics
Resilience and drive
Planning and organised
Agility Business and commercially aware
If you are interested in applying for this role, please contact our HR department at [email protected]
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