Senior Digital Marketing Manager


SUZ54831 recruitment

Built on the foundation of over 20 million blue water sailing miles and 75 circumnavigations, we pride ourselves on putting people first. As a growing business, we enable our employees to take ownership of their work and to be the best at what they do. Are you passionate about taking responsibility and having the ability to make a difference? Do you think outside the box and enjoy tackling challenges with colleagues alongside you?

If so, Oyster Yachts has an enthralling opportunity and is seeking an experienced Senior Digital Marketing Manager to join the team and create outstanding digital marketing campaigns to drive awareness, engagement and push the boundaries of what’s possible in the digital landscape.


The Contract:

Permanent, Based in Central London with frequent travel to Southampton

Full time – 40 hours per week


The Role:

An experienced and ambitious Digital Marketing Manager with extensive ability to maximise the performance of organic and paid digital marketing activity. Adept in creating innovative integrated digital marketing strategies that result increased brand awareness, audience engagement, enquiries and brand advocacy. This role will report into the Marketing Director and is accountable for industry leading, international digital marketing initiatives, that deliver an uplift in new yacht, brokerage and charter sales leads.


Main Responsibilities:

Digital ecosystem strategy– devise, plan and optimise a fully integrated digital marketing ecosystem that creates visibility, international engagement, advocacy and generates sales leads. Measure performance and apply insights to optimise digital ecosystem.

Digital marketing – plan and set-up integrated planning and execution of organic and paid digital marketing campaigns. Measure and optimise performance to maximise international engagement, encourage unique visits to owned content and channels, capture audience data in the CRM and maximise CTR to generate leads.

Website – own and maintain a programme of continual content enhancement, link building, integration with CRM and content optimisation to maximise visibility and SEO performance. Manage, inform and create content to ensure relevance, engagement, rich user experience that inspires users and stimulates interest in Oyster Yachts.

Social – In collaboration with the Social Marketing Manager create and execute the social media strategy for customer acquisition and advocacy across all social media platforms. Inform and oversee social strategies and their implementation, organic and paid targeting campaigns to increase following, performance, likes, reamplification and advocacy.

Digital optimisation – apply a robust data and insight methodology to inform digital strategy; investment; activity set-up; performance; tracking; attribution; automation; optimisation and post-campaign analysis reporting.

Financial management – inform, manage and own annual digital marketing budgets and investment to fulfil a programme of activity that maximises year on year ROI, increases unique visitors across the Oyster Yachts digital ecosystem.


What would success look like…

  • Oyster Yachts is the digital marketing leader within the Marine sector
  • Oyster Yachts at the top of marine search rankings, the brand and content highly visible amongst target international audiences.
  • Organic and paid digital marketing strategies driving appropriate unique visits which convert to sales leads
  • All digital marketing activity informed by data and analytics, with performance across the entire ecosystem continuously improving
  • Fully optimised digital ecosystem, engaging content, found and engaged with by the international sailing community.
  • Inspired user experience and functionality encouraging dwell times, CTR, following, form and lead conversions.
  • Highly engaging owned and attribution channels featuring a programme of fresh, constantly evolving and inspiring content that drives engagement and sales.
  • A healthy year on year increase in sales leads through digital marketing efforts.


The Person:

  • A minimum of 5 years’ experience in digital marketing roles
  • Experience in delivering organic and paid digital marketing strategy to drive improvements in qualitative and quantitative business metrics. E.g. SEO (branded and unbranded); keyword optimisation; paid media (audience targeting, PPC, display advertising; social, Google paid ad suite); CRM integration; email and mobile marketing
  • Experience of managing and optimising owned digital channels (website; social; email marketing and associated marketing tools)
  • Experience in planning and setting up digital marketing campaigns, measuring performance, extracting relevant insights to optimise future activity to meet objectives
  • A proven track record of executing creative and innovative digital marketing strategies, that generate engagement and meet results
  • Ability to work swiftly and efficiently in a fast-paced environment
  • Tech savvy, capable of working with Content Management and CRM systems
  • Speed and accuracy with attention to detail
  • A manager with experience of successfully inspiring others, developing and growing colleagues’ abilities
  • A real team player with strong people skills and the ability to quickly forge great working relationship
  • Enthusiastic and interested in learning and developing personal skills
  • High standards in report writing & presenting skills
  • Experience of working with consumer brands with a direct to consumer digital focus, preferably across luxury and lifestyle
  • Highly motivated, exceptional interpersonal and communication skills, able to provide concise feedback and direction to internal and external stakeholders
  • Organised with the ability to multi-task with ease
  • Passionate and genuinely interested in digital tech
  • Knowledge and passion of the marine industry

Key role competencies

Strategic thinking

Judgement and analytical thinking

Skilled with tech tools and platforms (especially free tools)

Analysis of quantifiable metrics


Resilience and drive

Planning and organised

Agility Business and commercially aware


If you are interested in applying for this role, please contact our HR department at [email protected]